Does a deodorant need any effort in product innovation? It’s almost a commodity. You have never noticed any difference among deodorants, haven’t you? Let’s try to challenge those assumptions. Background: Company Beiersdorf is a cosmetics company based in Hamburg, founded in 1882, with annual revenue of €7.5 billion and approximately 17 thousand staffed. Its most significant market is Europe, and its main […]
🕊 Using Customer Feedback for Product Innovation: the Nivea Case
📚 Four Books about Data and Human Bias
Before suggesting four books about Data and Human Bias, let me ask you a simple question. What could oil and data have in common? They seem to belong to different worlds because an oil refinery sounds like an industrial cathedral. Usually, it is in the middle of the ocean, creating long shadows with its long towers. Despite that, the data […]
♟ How Life Imitates Chess, according to Garry Kasparov
How life imitates chess? Is a 64 squares game able to describe most of the situations we face every day? Garry Kasparov is arguably the strongest grandmaster of chess history. He was born in 1963 and kept several records: from 1984 until his retirement in 2005, Kasparov was ranked world No. 1 for a record 255 months overall for his […]
🌏 How Does Culture Influence Behaviour?
How does culture influence behaviour? It was the summer of 2012, and I was on a two-week English campus in Dublin. My class was composed of 4 Italian guys like 5 Russian friends, and me. One day, the teacher asked if we would report one of our parents to the authority if they committed a homicide. To my surprise, the […]
📒 4 Product Management Books You Should Read
Why read four books about product management? I believe that Product Management is becoming the alphabet of the upcoming days: nowadays, the entire economy is shifting through digital products and platforms services. According to Investopedia and uxcam, the top 6 companies listed on the S&P 500 index are digital products(Microsoft, Amazon, Google, et cetera). A fully optimized product manager could increase company profits by 34.2%. […]
🦢 The Black Swan: Was It Possible to Forsee Covid Pandemic? Copy
The Black Swan Theory Could the covid 19 pandemic be forseen? Were we blind in not preparing enough for what happened in 2020? The Black Swan Theory could help us understand it. It’s been a while since the last time I read a book that proposed “revolutionary” ways of thinking like “The Black Swan: The Impact of the Highly Improbable“. […]
🗞 How to Catch Up with News and Articles
“So many blogs, so little time.” Would Frank Zappa ever say it? You’ll never know it, but for sure, the number of inspiring blogs around is staggering: there are more than 500 million blogs out of 1.7 billion websites. How can you manage to catch up news and articles every day? Have you ever felt like there are so many […]
🦢 The Black Swan: Was It Possible to Forsee Covid Pandemic?
The Black Swan Theory Could the covid 19 pandemic be forseen? Were we blind in not preparing enough for what happened in 2020? The Black Swan Theory could help us understand it. It’s been a while since the last time I read a book that proposed “revolutionary” ways of thinking like “The Black Swan: The Impact of the Highly Improbable“. […]
🕹 GameStop: the Quiet after the Stock Storm
It’s been almost a year since the Gamestop stock case. For those who wonder what it is, in January 2020, Reddit Community WallStreetBets orchestrated a significant cumulative buy of GameStop stocks. The volume of stocks increased tenfold, the price adjusted, growing 1822% (taking as reference the interval 7th – 27th of January). How is GameStop after that? Was it a market joke? […]
🌍 Don’t be Just a Student – An AIESECer Perspective
I often find myself missing university years, and I believe that apart from friends, love and alcohol, what really made them unique is extracurricular activities and being a volunteer. Yes, indeed, you are probably hit by with exams, washing machines and hangovers. But volunteering in a student association in your early 20s may be the best way to gain knowledge about […]