🧱 Build to Last: Why Visionary Companies Succeed

Why do some companies succeed and others don’t? After talking about product management and data bias books, with this article, we continue to explore relevant business books that can help us put in perspective organisations and markets. The star of today is Built to Last, which continues the cycle of research conducted by Jim Collins and Jerry Porras on why some companies succeed and others don’t. The other books […]

🍿 Netflix: What’s the Future?

Following the recent sad development in Ukraine, Netflix reportedly will be forced to broadcast Putin propaganda, as reported from the Politico website. Will it follow other services that stopped servicing Russia as a sign of protest, or will it stick to the new deal? With this premise, let’s continue the “company review” series that started with GameStop. An Overview For the ones who lived on […]

🕊 Using Customer Feedback for Product Innovation: the Nivea Case

Does a deodorant need any effort in product innovation? It’s almost a commodity. You have never noticed any difference among deodorants, haven’t you? Let’s try to challenge those assumptions. Background: Company Beiersdorf is a cosmetics company based in Hamburg, founded in 1882, with annual revenue of €7.5 billion and approximately 17 thousand staffed. Its most significant market is Europe, and its main […]

📚 Four Books about Data and Human Bias

Before suggesting four books about Data and Human Bias, let me ask you a simple question. What could oil and data have in common? They seem to belong to different worlds because an oil refinery sounds like an industrial cathedral. Usually, it is in the middle of the ocean, creating long shadows with its long towers. Despite that, the data […]