🕊 Using Customer Feedback for Product Innovation: the Nivea Case

Does a deodorant need any effort in product innovation? It’s almost a commodity. You have never noticed any difference among deodorants, haven’t you? Let’s try to challenge those assumptions. Background: Company Beiersdorf is a cosmetics company based in Hamburg, founded in 1882, with annual revenue of €7.5 billion and approximately 17 thousand staffed. Its most significant market is Europe, and its main […]

🤖 Are Machines Going to Take Our Jobs?

Are robots going to replace us? Moflin is the first robotic pet backed up by Vanguard, and it has been presented this year at CES 2021, the world’s biggest innovation conference in the world. It looks like a pillow with eyes; it has emotional and learning capabilities and different emotional states that adapt to their interactions. AI and Robots can be funny, but […]

💡 Enel Innovation: An Italian Job

As I was sharing some days ago, given the actual cultural context, it is common knowledge that Italy is a “stuck” country, where politicians are old, innovation does not happen, and young people have to escape to find jobs. I will use Enel and its fantastic transformation to fight against the stereotype using the Open Innovation paradigm. What’s Enel? Enel is […]

🌭 How to Use Hot Dogs to Solve Problems

Are there unsolvable problems? Does looking at a problem from different points of view help solving it? It’s all about hot dogs. The picture is taken from one of the most famous annual hot dog competitions in the USA. The two guys are two competitors. I may tell you that one of the two is the winner of the competition […]

🕸 Network Theory: How Everything’s Connected

Network theory is an important key to working in modern economies. It is possible to identify different types of networks: Informative networks are connections of information objects, like the network of citations between academic papers, world wide web, semantic networks, et cetera. Biological networks represent observable biological systems, like food web, protein interaction networks. Technological networks are designed typically for […]

🧠 Knowledge Management: The 21st Century Firm’s Real Goal | A brief literature review

The importance of knowledge and knowledge management have been rising noticeably in the last decades: firms and organisations value more and more intangible resources and intellectual capital, and more and more competitive advantage is due to the ability of a given company to gain critical insights on the market, as investors well know. According to NYU Stern Professor Baruch Lev, […]