Does a deodorant need any effort in product innovation? It’s almost a commodity. You have never noticed any difference among deodorants, haven’t you? Let’s try to challenge those assumptions. Background: Company Beiersdorf is a cosmetics company based in Hamburg, founded in 1882, with annual revenue of €7.5 billion and approximately 17 thousand staffed. Its most significant market is Europe, and its main […]
🕊 Using Customer Feedback for Product Innovation: the Nivea Case
📚 Four Books about Data and Human Bias
Before suggesting four books about Data and Human Bias, let me ask you a simple question. What could oil and data have in common? They seem to belong to different worlds because an oil refinery sounds like an industrial cathedral. Usually, it is in the middle of the ocean, creating long shadows with its long towers. Despite that, the data […]
♟ How Life Imitates Chess, according to Garry Kasparov
How life imitates chess? Is a 64 squares game able to describe most of the situations we face every day? Garry Kasparov is arguably the strongest grandmaster of chess history. He was born in 1963 and kept several records: from 1984 until his retirement in 2005, Kasparov was ranked world No. 1 for a record 255 months overall for his […]