Does a deodorant need any effort in product innovation? It’s almost a commodity. You have never noticed any difference among deodorants, haven’t you? Let’s try to challenge those assumptions. Background: Company Beiersdorf is a cosmetics company based in Hamburg, founded in 1882, with annual revenue of €7.5 billion and approximately 17 thousand staffed. Its most significant market is Europe, and its main […]
🕊 Using Customer Feedback for Product Innovation: the Nivea Case
📒 4 Product Management Books You Should Read
Why read four books about product management? I believe that Product Management is becoming the alphabet of the upcoming days: nowadays, the entire economy is shifting through digital products and platforms services. According to Investopedia and uxcam, the top 6 companies listed on the S&P 500 index are digital products(Microsoft, Amazon, Google, et cetera). A fully optimized product manager could increase company profits by 34.2%. […]